Prime Highlight:

• Grocery TV has expanded its partnership with Wakefern to add digital screens to 31 more ShopRite stores in New York and New Jersey.
• The screens help ShopRite communicate promotions, product updates, and store information directly to shoppers during their visit.

Key Facts:

• With this latest rollout, more than 230 ShopRite locationsnow use the Grocery TV platform.
• The new screens are placed in high-traffic areas like entrances, checkout lanes, and pharmacies to reach customers at key decision points.

Background:

Grocery TV has grown its partnership with Wakefern Food Corp. by adding its digital screens to 31 more ShopRite stores in New York and New Jersey. This expansion increases Grocery TV’s presence in the region and gives both brands and stores more ways to connect with shoppers while they are in the store.

The screens are now set up in busy areas like entrances, checkouts, and pharmacies. They help ShopRite share news about sales, new products, store updates, and job openings. It also gives advertisers a chance to reach shoppers when they are close to making a purchase.

Grocery TV and ShopRite first partnered in 2021, and the relationship has grown since then. With the newest rollout, over 230 ShopRite stores are now using the platform. The newest stores to integrate Grocery TV are operated by ShopRite Supermarkets (SRS), a subsidiary of the Wakefern retailer-owned cooperative.

Darren Caudill, Chief Sales Officer at Wakefern, said the expansion reflects the growing value of the platform, noting that many Wakefern member families were already seeing positive results. He added that customizing screen placement based on each store’s traffic flow allows ShopRite to deliver useful information in the right place at the right moment.

Neil Murphy, Senior Vice President of Retail Partnerships at Grocery TV, said the collaboration shows what retailers can achieve when digital media is integrated thoughtfully within the store environment. He highlighted that ongoing improvements are designed to enhance the customer experience while contributing additional advertising revenue for retailers.

The expansion comes at a time when the retail industry is putting strong emphasis on new technology, with events and awards highlighting how stores are increasingly adopting digital solutions.